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DRUPAL OR WORDPRESS

Drupal or WordPress: which CMS to choose for your site?

Nowadays, building a new website is not difficult to do. Anyone can build a site using available tools and technologies without having any coding knowledge. Content Management Systems (CMS) are those technologies and tools that allow you to develop fully functional sites without having to write a single line of code. However, there are a …

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8 best practices for optimizing a Drupal site

8 best practices for optimizing a Drupal site

First launched in 2001, Drupal is a free and open source CMS written in PHP and distributed under the GNU (General Public License). Drupal is used as a website builder by at least 5.1% of all websites worldwide, which places it in 3rd place behind WordPress and Joomla. Renowned for its robustness, Drupal powers all kinds of sites, from personal …

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community manager

Community manager: 10 essential tools to manage your networks effectively

Community management has become one of the crucial elements of any action plan on social networks. It goes hand in hand with the publishing and viralization tactics that are essential for inbound marketing . Done correctly, it can produce magnificent results in the form of a loyal, engaged and proactive community. To carry out his missions, the community manager needs …

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LinkedIn Sales Navigator

Getting started with LinkedIn Sales Navigator

Social selling has transformed the sales landscape, making it easier than ever to connect with prospects and discover leads organically. LinkedIn, the standard social platform for professional networking and relationships, has long been a popular and effective place to find and “nurture” leads. Now, LinkedIn Sales Navigator gives businesses even more power to discover leads and effectively …

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Why use an editorial schedule for your social networks?

Building a loyal and active following on social media is a difficult task. But, difficult does not mean impossible! This is where editorial planning for social media comes in. It is certainly not a miracle trick, but it can certainly help you manage your networks better. An editorial schedule for your social networks can help you visualize all …

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Drip Marketing

Drip Marketing

Do you want to stay in touch with your prospects while continuing to provide them with valuable information? Try the marketing drip! In this article, we’ll define what drip marketing is, the key elements to include in a campaign, and finally, we’ll share with you the best practices for campaigns that are truly successful.   WHAT IS …

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Obtaining customer reviews

Obtaining customer reviews: how to do it, why, what impact?

Nowadays, you don’t order a take-out, you don’t book a hotel or buy a product without having read some reviews first. According to Bizrate Insights , in 2021, 91% of people say they read at least one review before making a buying decision. Marketers know that online research plays an important role in the modern consumer’s shopping journey. Successful e-commerce …

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