The process of launching a website can be overwhelming and stressful. No matter whether it’s an individual blog or a corporate website, the challenge is the same: you have to begin promoting your website so that actual, real-world visitors can discover you and enjoy your content.
The past month has worked on my payment blog. When I first started, I made several errors. The thing that people aren’t aware of is that creating and designing your site is just the beginning. The method you use to launch your site is the key to the speed with which it gets off and begins to work for you.
This article will provide you with the game plan of what you must do once you’re ready (or close to being ready) to launch your website to help you avoid certain issues that I encountered:
1. Create a pre-launch website
If your website isn’t fully functional does not mean that you shouldn’t begin advertising it. Actually marketing your site using pre-launch countdowns can bring even more excitement and interest than advertising it immediately after it’s made available ( Let see Website launch checklist)..
Create a signup page so people are informed of your launch. LeadPages provides low-cost launch page templates that you can apply to your website. If you are using WordPress it is possible to use the download option and then install a WordPress plugin such as EZP Easy Coming Soon Page, or Easy Going Soon.
2. At least 3 pieces of content that is high-quality
The strategies you employ to promote your site are heavily based on the quality of your content. Customers will want to see high-quality content that is highly useful in your field If they don’t, they’ll never return to your site.
Before you go live, make sure you write a number of (minimum 3- preferably 10) articles that have amazing content. If you are able to write more than 1,200 words for each piece, you will have the best chance of getting ranked on search engines and have the most likely chance of gaining links to your website.
Some suggestions for the content of these initial pieces might be:
- How do you post.
- Expert roundups: Contact the top professionals in your industry their views or recommendations on a particular area.
- Practical suggestions for solving an issue that is common within your field.
- FAQ’s for your field.
- A list of industry terms.
3. Offer your visitors the option to sign-up for your email list.
A list of email addresses will provide you the opportunity to stay in touch with your customers even if they do not visit your website for the next time. Sign up using an email marketing company such as MailChimp or AWeber Then, you can use one of their templates to incorporate an opt-in option on your website.
Make sure to offer people a reason to sign up for your mailing list, for example an ebook for free or guide that provides important information to your group of readers.
4. Begin to network with influential people in your industry
This method is best used for non-commercial site, however, it could also be useful on business websites that contain plenty of interesting content.
Get in touch with well-known professionals in your field and inform them know about the new website. Aren’t sure who to approach? Utilize a tool such as BuzzSumo to identify journalists, businesses, bloggers or social media influencers that might have an interest in sharing information about your website to their fans.
I suggest starting slowly by following them on social media and then sharing their content with your followers (no no matter what size). Go through their blog posts and make thoughtful comments. After a few minutes you could write them an email with an overview. Do not ask them to publish your content. If your content is valuable they’ll be able to recognize it and then share the content on their own.
5. Set up online alerts to your blog’s title
When you’re promoting your website it is important to stay informed of when and where your website is mentioned on the internet. This will let you assess the effectiveness and effectiveness of the outreach effort and help you focus your efforts on strategies which are successful.
To be notified of media or blog mentions. To know what others have to say about your website via social networking sites, use Mention as well as Hootsuite.
6. Get free links and promote your business by registering with HARO
If you’re the proprietor of a brand-new website, gaining attention for your site isn’t easy. But, using a service such as Help A Reporter (HARO) is likely to be your best chance in obtaining free publicity immediately.
Once you’ve signed to join, you’ll receive questions from the media every day three times. If you get a question that you are able to address, send an email to the journalist right away with a detailed explanation of the query, and including links for one or two of your impressive blog posts that relate to the question.
7. Upload via an XML sitemap
The XML websitemap (also known as an XML) is file that provides search engines with a list of the pages and content on your website. It lets Google crawling your website more efficiently, which means your pages will be indexed faster.
If you’re using an WordPress website, you can install and download the Google XML Sitemaps plugin. If you use any other platform, you can create a sitemap using the XML Sitemaps generator, and then upload it to the root directory of your site (e.g., www.yoursite.com/sitemap.xml).
8. Learn the fundamentals of SEO
While you don’t need be an SEO expert in order to get your site listed in search engines, it’s crucial to have a few fundamentals in place. Some of the most essential elements you should include when you’re launching your site include:
- Utilize Keywords (words and phrases that you would like to be ranked for) in strategically placed areas on your website including your navigation bar as well as your title tags, header tags for your posts, title tags for your posts alt image tags, and so on.
- Always add new content.
- Link to your site.
- Be sure that your URLs contain words, not figures or other symbols (this is known as the structure of your permalink).
- Make sure that your site is mobile-friendly.
If you own an WordPress website, begin by installing and downloading a plugin such as Yoast SEO. This will make sure that you’ve got the fundamentals in place.
9. Install Google Analytics
In light of the effort and time you’ll be putting in promoting your website It’s crucial to know precisely how much traffic is coming in and the source of those visitors from. Google Analytics is free, simple to set up, and will assist you in figuring out precisely what strategies are effective (and the ones that aren’t).
10. Include your website in Google’s Search Console
Google Search Console Google Search Console (formerly Google Webmaster Tools) is a set of tools developed by Google to assist you in managing your site’s health on the search engines. If Google discovers any problems on your website and your site is not performing as it should, you’ll be informed.
The most important details you will be able to obtain once your website has been verified are:
- Links to your website.
- Manuel action (penalties) for your website.
- If Google is experiencing difficulty in accessing specific areas of your website.
- If your website is deemed “mobile-friendly.”