Social Media

LinkedIn Sales Navigator

Getting started with LinkedIn Sales Navigator

Social selling has transformed the sales landscape, making it easier than ever to connect with prospects and discover leads organically. LinkedIn, the standard social platform for professional networking and relationships, has long been a popular and effective place to find and “nurture” leads. Now, LinkedIn Sales Navigator gives businesses even more power to discover leads and effectively …

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Why use an editorial schedule for your social networks?

Building a loyal and active following on social media is a difficult task. But, difficult does not mean impossible! This is where editorial planning for social media comes in. It is certainly not a miracle trick, but it can certainly help you manage your networks better. An editorial schedule for your social networks can help you visualize all …

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Drip Marketing

Drip Marketing

Do you want to stay in touch with your prospects while continuing to provide them with valuable information? Try the marketing drip! In this article, we’ll define what drip marketing is, the key elements to include in a campaign, and finally, we’ll share with you the best practices for campaigns that are truly successful.   WHAT IS …

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Obtaining customer reviews

Obtaining customer reviews: how to do it, why, what impact?

Nowadays, you don’t order a take-out, you don’t book a hotel or buy a product without having read some reviews first. According to Bizrate Insights , in 2021, 91% of people say they read at least one review before making a buying decision. Marketers know that online research plays an important role in the modern consumer’s shopping journey. Successful e-commerce …

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