community manager

Community manager: 10 essential tools to manage your networks effectively

Community management has become one of the crucial elements of any action plan on social networks. It goes hand in hand with the publishing and viralization tactics that are essential for inbound marketing . Done correctly, it can produce magnificent results in the form of a loyal, engaged and proactive community. To carry out his missions, the community manager needs tools. In this article, we will present ten of the main tools of the community manager to facilitate their daily missions and succeed in their marketing strategy.

WHAT IS COMMUNITY MANAGEMENT?

First of all, community management, or community management, is the process of creating interactions leading to the building of a community among the customers, employees or business partners of your company. Online community management revolves around the relationships between brands and their customers, as well as between customers themselves. Brands are faced with the challenge of creating an online space where their audience can connect, share content, and help each other. Community management involves executing a publishing strategy, but also stimulating interactions, building a loyal group around the brand, and engaging with current, new and potential members of the community.

THE 10 MAIN TOOLS OF THE COMMUNITY MANAGER

Whether they are statistical analysis tools, document sharing or even content creation, all the following tools will have a very specific role in the work of the community manager.

Buffer

Buffer is arguably one of the most essential tools for community managers. With Buffer and its user-friendly interface, you can schedule your posts to different social networks months in advance. You therefore have the possibility to post on Facebook, Twitter, LinkedIn etc. through a single platform. You decide whether to publish your content immediately or publish it later. Buffer will take care of keeping them and putting them in a sort of queue so that they can be published when the time comes. In addition, there is a Buffer extension that you can install on your browser to make your life even easier.

Hootsuite

Hootsuite is quite similar to Buffer, except perhaps in terms of ease of use. Indeed, Hootsuite is less clear than the tool presented above. Here you can manage your dashboard (or feed) as you see fit. It’s up to you to decide whether you want a feed by social network or a feed that groups together messages from all your networks.

Google drive

Useful for all businesses? Obviously ! Google Drive is the perfect resource for keeping all your documents in one place, accessible from any device, anytime. Spreadsheets or PowerPoint? Google Drive lets you compile and organize everything in one place. You also have the option of allowing multiple people to have access to editing these pages, making it easier to collaborate and communicate among members of a single team.

Bitly

Simple, but very useful, Bitly not only allows users to shorten links, but also to see which links are the most popular and how often people clicked on them once published. Upgrading is particularly useful for community managers to create custom keywords, in short URLs, for reporting, analysis and SEO purposes.

Buzzsumo

Buzzsumo allows you to search, using a keyword, everything that is happening on social networks. The site will thus offer you the most suitable and popular content in real time related to this keyword. It will also tell you the rate of sharing and engagement of this content. You can also use filters to improve the quality of your search. You have at your disposal a free but limited version.

Unsplash / Pixabay

If you are looking for great photos to use for your social networks, Unsplash and Pixabay are two go-to sites. These two sites offer you thousands of royalty-free photos, which you can download for free. Note that, on Unsplash, the search is done in English, while on Pixabay, it is done in French.

Slack

Slack is a messaging system like Whatsapp or Messenger. The difference is that Slack is a much more professional communication platform. It’s a kind of chat where you can create specific channels based on your coworkers or the departments you deal with. In addition, Slack integrates applications like Trello, Google Drive, etc. The platform also allows you to make audio or video calls or even share your screen to facilitate your work.

Google Trends is a great tool for researching topics and trends. Community managers need to find topics that the audience talks about and is interested in. Google Trends can be an important support for certain needs such as:

  • Find topics for content marketing;
  • Find topics to explore for your social networks;
  • Discover the public’s perception on specific topics.

Google Trends also works as a keyword tracking tool. It is possible to identify trends and volume of searches at any given time. In short, it is an almost essential tool for every community manager.

Google analytics

Using Google Analytics to measure online website traffic is absolutely essential. This tool will help you understand the traffic generated from social networks. These detailed statistics provide valuable information that can help you get the most out of your online efforts. You can have a consolidated view of the customer journey on your website and use the metrics provided to make changes to your marketing techniques as needed. This tool is one of the most useful for collecting data in order to make further improvements to all your advertising campaigns, especially on social networks.

Can go

Canva is a tool focused on the design and layout of your visual content. It is possible to create thousands of models without being an expert or having technical knowledge. This ease of use and the wide range of graphic possibilities are the main attraction of Canva. Canva helps prepare visual content quickly that can be used by anyone. This way, designers aren’t overworked and can focus on more complex designs when needed. Using Canva, you can find ready-made images, icons, templates, or create it all from scratch. Finally, the significant advantage of this tool is that you can use it for free.

Also read: Getting started with LinkedIn Sales Navigator

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